FEEL AT HOME BEFORE YOU BUY OR SELL YOUR HOME WITH ME!

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Featured Properties

THREE KEY FACTORS TO GETTING

 YOUR HOME SOLD:

 

THE MARKET'S JOB: SHOW US THE LIST PRICE

Before we sit down to discuss what price to list your home for, I will do deep research on what the market HAS DONE, IS DOING, and IS MOVING TOWARD. I'll pull the recent comparable home sales for your area, see what's currently under contract, and consult the seasonal market trends coming our way. 

BECAUSE (weird fact) IT'S THE MARKET THAT DETERMINES WHAT YOUR HOUSE WILL SELL FOR. NOT ME. NOT YOU. 

One of the biggest mistakes an agent can make is to list your property too high *JUST* to make you feel good about your property or just to win the listing over other agents. 

 

What happens when a home is listed too high? Few showings, no offers, no sale. Months pass. Other homes around you are listing, going under contract, and selling while yours remains on the market.

 

New home buyers enter that market and inquire, "what's wrong with that house? Why has it been on the market so long?"

 

For each month that the property sits on the market, your plans and dreams for your next move are on hold. Or perhaps you need to vacate and are now making two house payments? Or better yet- you are living with your in-laws/sister/kids while you wait for the house to sell. Nooooo thanks! 

 

Maybe your listing expires with your agent and now what? They want to try again? Or you decide to try a new agent? Is NOW the time to drop the price into a competitive range with the rest of the market? Is NOW the time to update the floors/kitchen/paint/bathroom/landscaping? I mean, I guess so? But now you are six months behind and what were all those disappointing showings for? 

I like to be known as an agent who SELLS homes, not just LISTS homes. I'd like to help you get your home READY TO ROCK before we list it at the RIGHT PRICE. 

(psst... Did you know that if we price it within 3-5% of the correct value, we will get enough showings to produce a good offer within the first month? If we wanna try to list it 5% above our estimated value and see if an offer comes in, let's do it! But let's also make a plan to drop the price on a pre-determined schedule. Don't worry, this will be fun! SOLD is going to be your favorite four-letter word too.) 

But wait... what happens when a house is listed too low??? Most likely we receive multiple offers in the first week. Maybe a bidding war? You get to pick the best offer from the bunch, likely above list price! That's not a bad situation to be in. 

But when a home is priced RIGHT (which we will do), it gets sold quick and easy and you win. 

I look forward to bringing my data with me to help us determine what your house is likely worth in the current market. We'll figure it out together. 

YOUR JOB: BRING YOUR HOME INTO TIP-TOP CONDITION

 

A tale of two homes: 

Same square footage.

Same beds/baths.

Same lot sizes.

Same-ish deck and fence.

Similar ages. 

One sells for 20k more than the other. Why? Because of the condition. Because of the way it shows. Because it's photos online BEGGED buyers to come see it.

 

Because of the way it made the buyers feel when they walked in the door. CONDITION.

Tale of two OTHER homes:

Same basic stuff again.

Same cleanliness. 

Same light and neutral paint.

 

One sells for 20K more than the other. Why? UPDATES. The bathrooms and kitchen in the higher-value home were updated with new counters and fixtures. Or maybe it was updated floors?

 

UPDATES ARE TRICKY.

 

Why? Because as the homeowner, you might ABSOLUTELY LOVE the counters and fixtures you chose for your home... 7-12 years ago. You LOVE the lights. You LOVE the kitchen cabinets because they are solid wood and sturdy. Or maybe you don't "LOVE" them, but you don't see them as needing to be replaced. They work just fine.

 

But buyers are seeing ALL the homes on the market as they shop, and some houses competing with yours are likely showing off UPDATES that are saying to the buyer:

 

"Hey, you don't have to touch a THING in this house when you move in." 

 

Or, "Hey, look! This carpet looks brand new so go ahead and let your baby crawl here!"

 

Or "Hey look, these light fixtures are all the rage in the stores and magazines nowadays! You can have them if you buy this house!" 

Sometimes it's the little things that make one house stand out from another. 

HOW WILL YOU KNOW WHAT TO DO TO GET YOUR HOUSE READY FOR THE MARKET SO THAT WE GET GREAT OFFERS AT THE RIGHT PRICE? 

I'll help you get started! First off, I'll show you what the recent sale homes went for and what updates and condition they were offering at the price point they achieved. You can decide whether you want to update for a higher price or just keep it as-is for a lower one. 

Second, I'LL PAY FOR A HOME STAGER TO SPEND UP TO TWO HOURS WITH YOU. And it won't be just "talk" and ideas. They will get to work right away. They will help you move furniture, take down or hang pictures... but most importantly they will give you a "homework list" of things to do before pictures are taken for the listing. YOU DECIDE WHAT TO DO from that list. 

Remember, a buyer makes a mountain out of a mole-hill. Meaning, if something would have cost you $150 to fix, when the buyer sees it during their showing, they will immediately exaggerate the cost in their mind. "Oh this trim will all need to be re-painted. That'll cost us at least $2000 and so much time. Ugh." 

I like to encourage my sellers to set a budget for the "get ready" OR "CONDITION" stage and stick to it. You don't have to do EVERYTHING. Just do what you can to get the best bang for your budget's buck.

 

Then we'll show it all off with professional photography (which I also pay for!)

 

MY JOB: MARKET, COMMUNICATE, & NEGOTIATE

This is the fun part! Have you watched my "what I do to get your home SOLD" video yet? It's at the top of this page. At 5:36 in the video I begin to break down what I do to market your home. Here's the (not so quick) summary:

MARKET:

1.

PROFESSIONAL PHOTOGRAPHY AND VIRTUAL TOURS*: Combining the advice of our home stager with the eye and skillset of our photographer will create a listing that begs buyers to come take a look. We'll get you to the top of their "must see" list. 

2.

COOL SIGNS AND TOOLS THAT CREATE CONVERSATION: Creative, eye-catching, solar-lit signage for your yard.  Directional signs guiding traffic into your street. "Text for more info" and "QR CODE" links to help me capture leads while sharing the message of your home. 

3.

ALL CALLS AND TEXTS COME DIRECTLY TO ME: From the first moment that a buyer or their agent connect with your property listing, it will be me on the other end of the line. I can tell them what they will love about your home, what to expect, and accurately answer any questions. I'll directly communicate with you about scheduled showings and work to "batch show" your home in order to ease the burden of sporadic showings (as best I can). 

4.

MLS PLUS: We will get your home listed in all the MLS systems that overlap your home AND THEN I will work to optimize your popularity in all the third-party services that feature real estate. I study the algorithms that determine what makes a property reach the top of the search results and adjust as needed each week.

5.

STAND ALONE SITE + BLOG POST: I will create a stand alone page that features your home and all it's photos and videeo footage. Then I'll do a complete write-up about all your home has to offer. 

6.

SOCIAL MEDIA BLAST: I feature your home on Instagram, Facebook, and Youtube. We will take tidbits about your home from our videos and blog post about your home and create mini "stories" and clips to keep the eyes coming to your listing THROUGHOUT it's life on the MLS. So many people are going to see your home... which will bring so many showings and great offers!

7.

TARGETED PRINT MARKETING: We will bring gorgous fliers and mailers to distribute to the RIGHT people at the RIGHT time-- including your neighbors and other agents in our market. 

*Virtual Tours do not add value at all price points, and therefore are not offered at all price points. 

COMMUNICATE:

Have you heard of the "Gallup Strengthsfinder" test? It's a really interesting DATA-driven approach to personality/strengths typing. Check it out on youtube.

 

What's my point? One of my top five strenghts is "COMMUNICATOR"... hence the over-abundance of video and written words on this website. You won't be complaining to your neighbor that you never hear from your agent. Promise. 

In fact... how do you feel about apps on your phone? Because if we decide to work together,  I might politely require you to download an app called "Marco Polo". I love to use this app to communicate very quickly and efficiently with my clients via video chat. (It's like a video walkie-talkie, I promise you'll appreciate getting updates from me with it!)

Other than encouraging you to use Marco Polo with me, I will communicate HOWEVER YOU LIKE: phone, text, email... you pick!

 

Once we are listed on the market I will send AT MINIMUM a weekly update. Since you and I are a team in getting your house sold (with the market as our third partner), we will huddle as often as needed to adjust our game plan.

NEGOTIATE:

LET'S GET EM. 

Just kidding. I don't really know what to say about negotiating except to say that I'm good at it and I'll work within your priorities to find the best deal for you once we receive an offer. 

I'll also be your guide from contract to close- making sure evertyhing goes as planned and that we fulfill our duties of the contract as required and on time. 

Start packing! I'm gonna sell your house. 

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Cell: 757-741-8881 

Email: Angie@MovingtoWilliamsburg.com

Keller Williams Williamsburg 

4097 Ironbound Road Suite C, 23188

Licensed in Virginia 

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